Marie's media blog

Ownership and Franchise Ubisoft Entertainment, a French video-game company, published the Assassins Creed which is an open world action adventure stealth video franchise created by Partice Desilet, Jade Raymond and Corey May. The Assassins Creed series depict a millennia-old fictional struggle between the Assassins who are fighting for peace with free will and the Templars who desire peace through order and control. Players are able to control an Assassin in the past history most of the time while also playing 'Desmond Miles' or an Assassin Initiate in the present day who hunt down the enemy being the Templars. The Assassins Creed series originated out of ideas for the sequel for Prince of Persia: The sand of times which was made for PlayStation2. They developed a narrative where the player would control an Assassin that's served as a bodyguard for a non playable Prince.  Following release of the first Assassins Creed  in 2007, Ubisoft Montreal and other Ubisoft studios use...

Key Words: MMORPG : (massively multiplayer online role-playing game) a story driven online game in which a player taking on a persona of a character in a virtual world. Augmented Reality : rendering of digital images or data onto real-world objects Persistent Worlds: continues to exist and develop internally even when there are no people interacting with  it.   CRGP:  collaboratory for research on global projects Avatar: a graphical representation of the user's character  Timeline:  1970s The 'Magnavox Odyssey" was first introduced in 1972 where it was the first commercial home video game console. It was designed by a small team led by Ralph H. Baer in the United States. Magnavox Odyssey did not have any sound nor colour but only consisted of 3 dots and a vertical line where people were allowed to play games such as table tennis, football and ski (you move the skier down a mountain and note the obstacles you hit, deducting marks by hand). Cling wrap accessories...

Analyse the representation of gender in 'the man' and 'riptide' (800 words) In both music videos of "The Man'' by Taylor Swift and "Riptide" by Vance Joy, they both explore the theme of gender and have a similar way of representing the stereotypes that are involved. In riptide, there is a camera shot of a woman facing away from the camera whilst undressing; this indicates that she was unaware that she was being recorded which suggests that women are vulnerable and can easily be manipulated. In addition, this not only depicts women as weak and fragile, but it also sexualises them as recording a woman undressing and showing a lot of skin without their consent views them as objects where society (mostly men) are able to degrade and dehumanise them. This gives a metaphor that the man in this scenario is the predator while the woman is seen as the prey. Similarly, the ideology of women being objectified by men is also shown in the "The Man'...

  What are demographic and psychographic profiling? Demographics: categorises audience from their class occupations and income Psychographic: describe traits of humans psychological attribute/ applied to studies of personality, values, opinions, attitudes.  What are the four psychographic profiles? Mainstreamers Aspirers Explorers Succeeders Reformers What are three or four key facts about the context to the Tide advert? The tide advert was produced in a period of great economic change  Was made Post world War 2 Women stayed at home and washed and cooked while men went to work to provide for his wife and kids What are the three ways in which Stuart Hall argues audiences respond to media products? The dominant position: the audience accepts the intended meaning of the product The negotiated position: audience acknowledges some sort of message encoded by the producers of the product but may question the audience to be more relatable to their own experiences The oppositional...

Analyse the music video of Riptide Vance Joy focusing on the following elements. Refer to contextual information and technical codes to support your points.  Vance Joy explores different types of representation in his music video of Riptide. Firstly, the actual song is based off of the indie genre; indie is short for the word independent as back in the day indie was usually written by people outside the mainstream media for example pop music. Indie is mainly ukulele or guitar based and is seen as quirky and an alternative which feeds onto the stereotype that authenticity is significant. Since the music video is shot in little parts and has a complicated narrative, there are some parts of the music video which shows hints of the indie genre, for example in the beginning it shows an iconography of VHS tapes which immediately indicates that this is from the indie genre as VHS tapes were used back in the day however not many people use it nowadays which can be classified as an alternat...

Analyse the content of the music video for Dream, using technical codes and the narrative of the video. Dizzee Rascal has portrayed his narrative and his point of the music video and a very clever and sophisticated way. Overall, the autobiographical music and lyrics itself is about his rise to success and his own personal journey; however, the very last verse is a direct address to the audience (the younger generation) as it subverts to him, who is someone in a position of success, inspiring them to make the most of what they can and believe in themselves. This is altered in the visual elements of the video; lighting, colour, camera framing and more. The use of props plays a big role when highlighting the message of the video as it begins with pastel and soft colours of baby pinks, baby blues and yellows which is viewed as playful and joyful aura that suggests that the narrative would be optimistic and upbeat. During the music video, there was an iconography of puppets which also feeds...

How is the UK presented in this advert? Generally in advertisements regrading an inequality in resources such as water, the UK is usually presented as the stereotypical developed country where they are able to have access to the essentials such as food, water, a home and more. In this Water Aid advert, it begins with a close up shot of a window sill, the weather being rainy and damp which pinpoints the stereotype that the UK weather is always rainy. Contrastingly, the next shot is a scene of a girl walking on a dry pathway somewhere in Africa, holding a large bucket which the audience can immediately depict that she is travelling to get a bucket of water; the weather is seen as humid and dry which highlights that it is unusual for it to be raining in Africa. Moreover, in the first clip you can see that the rain is disregarded by everyone and that everyone stays inside which further suggests that the iconography of rain and water in the UK is not that precious unlike in Africa where chi...