Marie's media blog

  What are demographic and psychographic profiling? Demographics: categorises audience from their class occupations and income Psychographic: describe traits of humans psychological attribute/ applied to studies of personality, values, opinions, attitudes.  What are the four psychographic profiles? Mainstreamers Aspirers Explorers Succeeders Reformers What are three or four key facts about the context to the Tide advert? The tide advert was produced in a period of great economic change  Was made Post world War 2 Women stayed at home and washed and cooked while men went to work to provide for his wife and kids What are the three ways in which Stuart Hall argues audiences respond to media products? The dominant position: the audience accepts the intended meaning of the product The negotiated position: audience acknowledges some sort of message encoded by the producers of the product but may question the audience to be more relatable to their own experiences The oppositional position: the

Analyse the music video of Riptide Vance Joy focusing on the following elements. Refer to contextual information and technical codes to support your points.  Vance Joy explores different types of representation in his music video of Riptide. Firstly, the actual song is based off of the indie genre; indie is short for the word independent as back in the day indie was usually written by people outside the mainstream media for example pop music. Indie is mainly ukulele or guitar based and is seen as quirky and an alternative which feeds onto the stereotype that authenticity is significant. Since the music video is shot in little parts and has a complicated narrative, there are some parts of the music video which shows hints of the indie genre, for example in the beginning it shows an iconography of VHS tapes which immediately indicates that this is from the indie genre as VHS tapes were used back in the day however not many people use it nowadays which can be classified as an alternative

Analyse the content of the music video for Dream, using technical codes and the narrative of the video. Dizzee Rascal has portrayed his narrative and his point of the music video and a very clever and sophisticated way. Overall, the autobiographical music and lyrics itself is about his rise to success and his own personal journey; however, the very last verse is a direct address to the audience (the younger generation) as it subverts to him, who is someone in a position of success, inspiring them to make the most of what they can and believe in themselves. This is altered in the visual elements of the video; lighting, colour, camera framing and more. The use of props plays a big role when highlighting the message of the video as it begins with pastel and soft colours of baby pinks, baby blues and yellows which is viewed as playful and joyful aura that suggests that the narrative would be optimistic and upbeat. During the music video, there was an iconography of puppets which also feeds

How is the UK presented in this advert? Generally in advertisements regrading an inequality in resources such as water, the UK is usually presented as the stereotypical developed country where they are able to have access to the essentials such as food, water, a home and more. In this Water Aid advert, it begins with a close up shot of a window sill, the weather being rainy and damp which pinpoints the stereotype that the UK weather is always rainy. Contrastingly, the next shot is a scene of a girl walking on a dry pathway somewhere in Africa, holding a large bucket which the audience can immediately depict that she is travelling to get a bucket of water; the weather is seen as humid and dry which highlights that it is unusual for it to be raining in Africa. Moreover, in the first clip you can see that the rain is disregarded by everyone and that everyone stays inside which further suggests that the iconography of rain and water in the UK is not that precious unlike in Africa where chi

 Do Now: 1. The stereotypes that are considered in the Tide advertisement is that all women are made to be housewives and do the cleaning; not only this but they highlight that women enjoys cleaning and working for their husbands. The type of clothes that the women is wearing also shows that the other stereotype for women is that they should dress modest and smart when working and cleaning and dress in a way that we would associate with cleaning such as the apron around her waist. 2. These stereotypes are an exaggeration from real life because there can be some women who don't mind cleaning but some of them would not do it just for fun of in their spare time.  Dress code, hairstyle, fashion, make-up The woman at the front of the advert looks happy as she is smiling which makes the audience want to buy the product. Also, the women is dressed up smartly and can be seen as beautiful which would make females want to feel just like that and by doing that they would have to buy the produ

General conventions - the campaign name is Save the children in Syria - throughout the advert it is giving an indirect address until the very end when the girl looks straight at the camera as soon as the woman says 'make a wish" at the beginning of the advertisement the audience feels confused however nearing the end of the advertisement they start to feel guilt and empathy as in the video it starts to show what is really happening and what the cause of the advert is. Camera/Editing  - The whole advertisement is shot in middle shot and it is the close up of the girls face to show the emotions of the girl as the advert moves on. For example at the beginning you can clearly depict that the girlis joyous and happy due to her life being in a normal state however as we progress on, the girl begins to have a change in mood and starts to look more melancholic. the audience response it immediately based on how the girl is feeling as they want to know the full background story of what